Vodyssey — Creative Test Report

April 14–19, 2026 · Account Timezone: Mountain (America/Denver)

Facebook Marketing API · act_643543222721816 Generated by Scarlett Conversion Event: Website Schedule (schedule_total)

TOTAL SPEND

$5,234

across 9 campaigns

SCHEDULES

Website Schedule events

COST / SCHEDULE

$582

blended across all campaigns

IMPRESSIONS

59,643

2.4% CTR

LANDING PAGE VIEWS

1,258

0.7% LPV→Schedule

AD SETS TESTED

6 produced schedules

Funnel Strategy Comparison

Performance by funnel type — only the 500k funnel is optimized for the Schedule event

500k funnel 9 schedules

Spend$4,973

% of Budget95.0%

Cost/Schedule$553

LPV1,194

LPV→Schedule0.8%

optimal funnel 0 schedules

Spend$240

% of Budget4.6%

LPV59

LPV→Schedule0.0%

creative test 0 schedules

Spend$21

% of Budget0.4%

LPV5

LPV→Schedule0.0%

Campaign Breakdown

All 9 campaigns ranked by spend

Campaign	Spend	Schedules	Cost/Sched	LPV	CTR	LPV→Sched
mk \| schedule \| 500 \| target	$1,714.81	4 Schedules	$428.70	525	5.2%	0.8%
mk \| schedule \| 500 \| wide \| ii	$1,035.61	1 Schedule	$1,035.61	145	6.9%	0.7%
mk \| schedule \| 500 \| wide	$982.89	3 Schedules	$327.63	144	6.3%	2.1%
mk \| schedule \| 500 \| target \| ii	$982.33	1 Schedule	$982.33	320	4.9%	0.3%
mk \| schedule \| 500	$257.79	No Schedules	—	60	3.8%	0.0%
mk \| schedule \| optimal \| 1mm	$231.53	No Schedules	—	58	2.8%	0.0%
mk \| schedule \| creative \| dudes	$10.82	No Schedules	—	2	7.4%	0.0%
mk \| schedule \| creative	$10.26	No Schedules	—	3	15.6%	0.0%
mk \| schedule \| optimal	$8.09	No Schedules	—	1	9.5%	0.0%

Audience Performance

Aggregated across all campaigns by audience segment

[xp4]

$1,522 · 1 sched · 420 LPV · 0.2% conv

$1,522/s

[xp2]

$1,241 · 7 scheds · 357 LPV · 2.0% conv

$177/s

[branded]

$849 · 0 scheds · 125 LPV · 0.0% conv

no sched

[xp3]

$745 · 1 sched · 167 LPV · 0.6% conv

$745/s

[xp1]

$704 · 0 scheds · 141 LPV · 0.0% conv

no sched

[controls]

$118 · 0 scheds · 29 LPV · 0.0% conv

no sched

[wide]

$34 · 0 scheds · 14 LPV · 0.0% conv

no sched

[mk | high ticket | iii | 1%]

$8 · 0 scheds · 1 LPV · 0.0% conv

no sched

[mk | high ticket | iii | 2%]

$8 · 0 scheds · 2 LPV · 0.0% conv

no sched

[mk | high ticket | iii | 3%]

$2 · 0 scheds · 1 LPV · 0.0% conv

no sched

[mk | high ticket | i | 5%]

$2 · 0 scheds · 0 LPV · 0.0% conv

no sched

[mk | high ticket | ii | 3%]

$1 · 0 scheds · 1 LPV · 0.0% conv

no sched

[mk | high ticket | i | 3%]

$0 · 0 scheds · 0 LPV · 0.0% conv

no sched

[mk | high ticket | ii | 5%]

$0 · 0 scheds · 0 LPV · 0.0% conv

no sched

Converting Ad Sets

6 ad sets produced at least 1 schedule

Ad Set	Spend	Sched	Cost/Sched	LPV	LPV→Sched
mk \| control \| -sched [xp2] mk \| schedule \| 500 \| target	$695.89	4	$173.97	205	2.0%
mk \| control \| -sched [xp4] mk \| schedule \| 500 \| wide	$340.35	1	$340.35	58	1.7%
mk \| control \| -sched [xp3] mk \| schedule \| 500 \| wide	$155.14	1	$155.14	30	3.3%
mk \| control \| -sched [xp2] mk \| schedule \| 500 \| wide	$127.79	1	$127.79	27	3.7%
mk \| control \| -sched [xp2] mk \| schedule \| 500 \| target \| ii	$200.30	1	$200.30	76	1.3%
mk \| control \| -sched [xp2] mk \| schedule \| 500 \| wide \| ii	$211.61	1	$211.61	49	2.0%

Converting Ads

7 individual ads produced schedule events

Ad Creative	Spend	Sched	Cost/Sched	CTR
IAL9mopDejZymdePn5Won_8goKPEDS \| 06 mk \| control \| -sched [xp2] → mk \| schedule \| 500 \| target	$328.57	2	$164.29	4.8%
N3pQu57_SGGZ93cE2wam5_OVB927r5 \| 16 mk \| control \| -sched [xp2] → mk \| schedule \| 500 \| target	$258.77	2	$129.39	6.4%
XBaYu3GE-2t2M_N7A70P3_6g4rGrjN \| 10 mk \| control \| -sched [xp3] → mk \| schedule \| 500 \| wide	$106.66	1	$106.66	6.5%
175156c6440046acb99295e8ff6a6762 \| 04 mk \| control \| -sched [xp4] → mk \| schedule \| 500 \| wide	$78.60	1	$78.60	5.9%
IAL9mopDejZymdePn5Won_8goKPEDS \| 06 mk \| control \| -sched [xp2] → mk \| schedule \| 500 \| wide	$75.91	1	$75.91	7.6%
N3pQu57_SGGZ93cE2wam5_OVB927r5 \| 16 mk \| control \| -sched [xp2] → mk \| schedule \| 500 \| target \| ii	$129.53	1	$129.53	4.7%
Ku5Ky0XaIgZjhY0sGJg7E_QWs8nwu8 \| 14 mk \| control \| -sched [xp2] → mk \| schedule \| 500 \| wide \| ii	$1.94	1	$1.94	28.6%

Creative note: All converting ads use the same headline ("How To Build A Meaningful Lifestyle Investing In Vacation Homes...") and body copy targeting "$1,000,000+ earners". The difference is the image/video asset. Creative 06 and Creative 16 appear across multiple ad sets and are the top performers.

Highest Spend — Zero Schedules

Ad sets eating budget without producing schedule events

Ad Set	Spend	LPV	Clicks	Cost/LPV
mk \| control \| -sched [xp4] mk \| schedule \| 500 \| target	$701.11	236	264	$2.97
mk \| control \| -sched [xp1] mk \| schedule \| 500 \| wide	$232.24	26	27	$8.93
mk \| control \| -sched [xp3] mk \| schedule \| 500 \| wide \| ii	$211.00	20	17	$10.55
mk \| control \| -sched [xp4] mk \| schedule \| 500 \| wide \| ii	$210.44	19	26	$11.08
mk \| control \| -sched [branded] - Copy 2 mk \| schedule \| 500 \| wide \| ii	$210.09	24	20	$8.75
mk \| control \| -sched [xp3] mk \| schedule \| 500 \| target \| ii	$200.08	55	58	$3.64
mk \| control \| -sched [xp1] mk \| schedule \| 500 \| target \| ii	$197.95	66	72	$3.00
mk \| control \| -sched [branded] - Copy 2 mk \| schedule \| 500 \| target \| ii	$193.47	44	48	$4.40
mk \| control \| -sched [xp1] mk \| schedule \| 500 \| wide \| ii	$192.47	33	37	$5.83
mk \| control \| -sched [xp4] mk \| schedule \| 500 \| target \| ii	$190.53	79	97	$2.41
mk \| control \| -sched [xp3] mk \| schedule \| 500 \| target	$165.95	60	69	$2.77
mk \| control \| -sched [branded] - Copy 2 mk \| schedule \| 500 \| wide	$127.37	3	4	$42.46
mk \| control \| -sched [branded] - Copy 2 mk \| schedule \| 500 \| target	$119.48	22	24	$5.43
mk \| control \| -sched [controls] - Copy mk \| schedule \| optimal \| 1mm	$111.46	28	33	$3.98
mk \| control \| -sched [branded] - Copy 2 mk \| schedule \| 500	$111.33	16	19	$6.96
mk \| control \| -sched [xp4] mk \| schedule \| 500	$79.69	28	30	$2.85
mk \| control \| -sched [branded] - Copy mk \| schedule \| optimal \| 1mm	$68.35	16	17	$4.27

What's Working

• [xp2] audience is the clear winner — 8 of 9 schedules came from this segment across all campaigns ($174–$212/schedule)
• Creative 06 (IAL9mopDejZymdePn5Won) and Creative 16 (N3pQu57_SGGZ93cE2wam5) are the top converters — 3 schedules each
• Ku5Ky0XaIgZjhY0sGJg7E | 14 got a schedule on just $1.94 spend — worth watching if it can sustain
• The $500k funnel landing page is converting at ~0.8% LPV→Schedule — low but functional

What's Not Working

• [xp4] audience spent $1,293 with only 1 schedule ($1,293/schedule) — biggest budget drain
• [xp1] audience spent $613 with 0 schedules — getting LPVs but nobody schedules
• [branded] audience spent $568 with 0 schedules — high video engagement but no downstream conversion
• $240 on optimal funnel and $21 on creative tests produced 0 schedules (different conversion events)

Key Insight

• The [xp2] audience is dramatically outperforming all others. It produced schedules in 4 out of 4 campaigns where it was tested (500|target, 500|wide, 500|target|ii, 500|wide|ii).
• The "target" campaigns (interest-based targeting) outperform "wide" (broad targeting) — 5 schedules vs 4, but at higher spend.
• All schedules came from the vodyssey.life/500k/ funnel. The optimal funnel tracks a different event (mk-newlead).

Recommended Actions

• P0: Shift budget toward [xp2] ad sets across all $500k campaigns — it's the only audience consistently converting
• P0: Pause or reduce [xp4] and [xp1] ad sets — high spend, near-zero schedules
• P1: Scale Creative 06 and Creative 16 into new ad sets or campaigns
• P2: Test [xp2] audience in the optimal funnel to see if it converts there too
• P2: Review the [branded] ad sets — lots of video views but no bottom-funnel action

Data: Facebook Marketing API v21.0 Account: act_643543222721816 Timezone: America/Denver (MT)

Generated by Scarlett · 2026-04-19

Conversion event: schedule_total (Website Schedule). This is a standard Meta pixel event, distinct from the mk-newlead custom event used by optimal funnel campaigns.